A World Cup of Unity
So, you can’t get hold of your father or your brothers, you haven’t seen your best bud in about a month and your significant male other seems decidedly distracted and preoccupied on the odd occasion you are able to draw his attention away from the television.
Is it time to change your deodorant, is there a surprise party in the offing or is there perhaps a conspiracy at play to which you are not privy? Chances are it’s none of these and the simple explanation is that it’s Soccer World Cup time again!
As much as it may seem to be a social disruption on many fronts, the Soccer World Cup has brought people together in interesting ways, and I’m not talking only about it’s global nature and unifying effect from an on-the-field perspective.
Have you noticed how readily fellow diners in restaurants and coffee-shops will strike up a conversation with one about the football, or make an unsolicited comment on a particular game, player, nation or incident? It’s also not unusual that other patrons or the waiting staff are called on to provide scores or an update on a particularly big or exciting match, and even those who would stereotypically not be football fans (much less understand the offside rule), suddenly have all the jargon and inside information on the current happenings. Mums, Grandmothers, society matrons and fellow yogi’s are all atwitter and expert on the sport, and you’ve probably found that ninety percent of your book club have an opinion on this player versus the next too (though quite probably around matters aesthetic and who has the best legs rather than actual playing prowess).
Of a morning in the office, you will quite readily find staff, male and female, young and old, of all races and creeds, gathering around the coffee station or water machine, in the canteen or around someone’s desk, avidly discussing the games of the previous night and eagerly predicting results for the evening ahead. With many fans often bleary-eyed as a result of the late hour at which some of the matches have been played, enthusiasm is not dampened one iota and energy seems to be derived from the very act of watching the games themselves.
Even though South Africa did not qualify this time around, most everyone has a nation they’re supporting, whether originally born or native to that country, having an ancestral affiliation to it, or simply by virtue of adopting a nation or team on whatever criteria (good looks maybe?). One suddenly finds one has a connection with the extremely dour assistant in the local pharmacy, with whom until now one has never shared more than a grunt. A fellow shopper in the local supermarket becomes a veritable comrade-in-arms and the uplifting effect of the World Cup makes even that mundane chore a pleasure!
A festival atmosphere prevails for the entire month of the tournament, and not only due to it being held in Brazil this time around, but just as a result of the infectious positive energy and enormous spirit of goodwill and sharing one generally only experiences around Christmas and festive holidays.
So, despite the fact that the light bulb that needs replacing will probably have to wait until after the 13th of July, and the very real possibility that names such as Messi, Neymar and Robben feature more frequently in your other half’s vocabulary than those of your offspring, I think that most of us will miss the exciting, uplifting and unifying effects of this great tournament which warmed our lives a little this winter!
If you’re feeling the need to share a little more of the 2014 Soccer World Cup warmth this winter, be sure to pop into Simply Manas Emporium to view our new range of Crystal products which are certain to brighten a loved one’s day .
We have the CRYSTALP selection of beautifully-crafted Crystal Jewellery and Crystal Accessories for men and women all made using SWAROVSKI ELEMENTS. Our gifts for men include fashionable leather and stainless-steel bracelets, elegant pens, key-rings, crystal cufflinks, stylish ties and tie-pins, and many more. Ladies will not be neglected either with so much variety to choose from, such as necklaces and bracelets made from crystal beads and also delicate crystal earrings, crystal rings, and accessories such as crystal-embellished handbags and clutches.
Visit us at Simply Manas gift emporium – Shop L336, Lower Level, Protea Court, Sandton City.
You can also call Simply Manas on +27 11 784 0270 or visit the website at simplymanas.com website.
Feel free to get in touch with Crystal Forum for more information on this article or if you would like to know more about Crystal Forum and it’s specialized ranges of Crystal Products. For Corporate and Trade inquiries, please contact Liselotte on +27 11 884 8404 or via the crystalforum.co.za website – Contact Us
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