The advantage to being first is that you get to set the agenda. Throughout its long history, Swarovski has pioneered technologies and accomplished visions that have made waves far beyond the bounds of its own industry.

Now, Swarovski is stepping forward to announce a dramatic change to the DNA of its crystal: the ADVANCED CRYSTAL standard. In 2007, the company began transitioning to crystal made using a patented, lead-free* formula that has the same sparkle, dependability, and variety for which Swarovski is famous.

If you haven’t noticed a difference, that’s likely because with the ADVANCED CRYSTAL standard, it’s what you don’t see that matters: carefully selected raw materials made into products that have evolved along with consumers, thus providing perfect peace of mind for business partners in the ever stricter international regulatory environment.